Due to the growing popularity of the movie ‘Baahubali‘ and the box office collection, the social networking platform Facebook launched a special animated sticker on its Messenger app on Thursday.
Baahubali was not just a hit in theaters, but also on Facebook, was having more than 10 million conversations on the forum in a span of five months. From the launch, the sticker pack has become quite a hit with 13.4 million downloads a week.
In order to make more discussion on the platform, in the first part of the franchise, a marketing campaign was created to run specially on Facebook (#WKKB), on the pretext of a story ‘Why Kattaapali Maa Baahubali’? This was the subject of the Messenger Boat – another promotional tool used to keep fans engaged.
Visitors who had landed on the bots got the opportunity to join a fan quiz to know more about the characters and the opportunity to win the prize was raised. Bot was available in 5 languages to appeal to the global audience and it was organized on Baahubali and Kattapa pages.
During the marketing campaign of the film, the total number of conversations on the Facebook page of Bahubali has increased seven times. Between November 15 and December 2016, there has been an increase of 15 million to January 10, 2017, up to 10 million. More people have joined the conversation around this movie than any other Facebook has to measure.
The Bahubali team officially announced the date of movie releasing, music streaming and other important events during the Facebook Live campaign. Prior to release, the movie’s original trailer launched, on its official Facebook page, a total of 45 million interactions gathered in four languages, with over 22 million views.