On Wednesday, Nokia Corp has finally introduced its re-launched the simple yet classic 3310 phone in Finland (A homeland of Nokia crop), hoping that a nostalgic marvel would expand the brand when it expanded to new smartphones.
Nokia Oyj, one of the world’s leading telephone company, which was sold Microsoft in 2014, leaving it focused on telecommunications network equipment.
However, the brand has returned to the mobile market in most of Europe and India, all because of the licensing agreement with HMD Global, a new company managed by former Nokia executives and supported by Chinese electronics giant Foxconn.
HMD is using the Nokia brand on all phones and tablets alone and will pay royalties for NokiaOyj.
In late 2000, Nokia 3310 was one of the most popular phone in mobile market, which was used by million of mobile user’s in India and rest of the globe.
The updated version of Nokia 3310, which includes bright red or yellow or more modest blue or gray and includes the classic Snake game, is sold for 49 euros ($ 52).
The HMD hopes that 22 hours of talk time and up to one month’s standby time will increase its attractiveness for customers looking for a move on the smartphone overload or a reliable device for live nights.
“The first delivery was fully pre-ordered and we will probably wait a few weeks to find 3310 in our stores,” said Jan Virkki, who heads the consumer products of Elisa, Finland’s largest telecom operator.
Three new Nokia smartphones running on Google’s Android platform will be available for sale in the coming weeks, hoping the hope 3310 will increase appetite.