In an report publishes by Google and KPMG which said that “Due to increased Internet penetration in the face of a sharp increase in the ownership of smartphones, the online education industry in India is ready to reach $ 1.96 billion by 2021.”
The report named as “Online education in India: 2021” which reported that there is a double-digit increase in online search and three times more searches from mobile devices over the past two years.
In a statement, Nitin Bawankule, director of industry, Google India, said that “It is also noted that the growth of today’s search queries has grown from 2 and 3 cities such as Patna, Guwahati, Aligarh and Kota, which points to the growth opportunities for smartphones. And improving Internet quality will be more open.”
There has been a four times increase in educational content consumption on YouTube in last few year.
The category of primary and secondary education has the largest addressable audience of the student base of about 260 million compared to other categories.
Due to this, the primary and secondary complementary education segment was the second-largest category in 2016 and to grows at a CAGR of 60 percent to reach $ 773 million, making it the largest category in 2021 that showed results
Sreedhar Prasad, Partner at KPMG India said that “There are several emerging trends in the Indian online education segment: the emergence of hybrid learning channels, the constant need for working professionals to learn new skills, and the emergence of technologies such as large data and artificial intelligence that enable online education providers to design individual content.”