In an attempt to enhance its Artificial intelligence (AI) program, Apple has acquired a Israeli based startup “RealFace”, which develops facial authentication technology which is used to authenticate users.

“The terms of deal are not public, but it is estimated at several million of dollars, according to the sources familiar with this deal.

According to the The Times of Israel, RealFace was started in 2014 by Adi Eckhouse Barzilai and Aviv Mader. RealFace has developed a facial recognition software that gives users an intelligent bio metric connection, with an aim to make password more redundant to access mobile devices or PCs.

As per the Startup Nation Central reports, RealFace has raised $million before the acquisition with 10 employees. Currently the company has its sales in China, Israel, Europe and in the USA, according to the data firm.

In addition to RealFace acquisition, Apple has also acquired three other Israeli compines till to date. In 2011 Apple bought Flash memory marker Anobit for $400 million.In November 2013 it acquired 3D sensor company RimeSense for $345 million dollars,and in 2015 the company bought LinX for 20 million dollars.

[graphiq id=”fYWTS6AEt1P” title=”Apple Inc.’s Acquisitions (Since 2006)” width=”860″ height=”516″ url=”” ]


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