The Palo Alto based home designing startup Houzz has confirmed that it is raising $400 million in fresh round funding, for the valuation of $4 billion.

Houzz was founded in 2009, with a initiative to help the users to renovate and redesign their homes, as well as giving a tool to find the furniture and home accessories they may wish to buy.

It mostly generate revenue through paid listing for local professionals and service providers, but in recent year it has deepened the direct commerce through the introduction of deep learning and AR products which are available on their website and mobile app.

Over the past, Houzz introduced a deep learning tool that analyzes house photos added on their site which allow users to call and buy the similar products directly from the website.

Currently, Houzz has users all over the world, which include counties like the U.S., U.K., Australia, France, Germany, Russia, Japan, Italy, Spain, India, Sweden and Denmark.

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