On Wednesday, Google‘s announced that it was planning to launch a smart video camera as part of its push into the hardware, which led US camera making giant GoPro Inc’s shares down by more than six percent.

Google Clips will be the first unattended camera from the search and advertising company, which has expanded its hardware business in the past year.

Its signature feature draws the machine learning technology to automatically start recording when notable actions are detected. Those could include a child breaking a smile or a dog entering the frame.

It was one of a set of new products unveiled by Google on Wednesday. Its move to smartphones, speakers and laptops put the research giant in competition with Apple Inc. and Amazon.com Inc.

NasdaqGS:GPRO GoPro Intrinsic value by Simply Wall St

NasdaqGS:GPRO GoPro Intrinsic value by Simply Wall St

Clips, which Google said is “coming soon,” takes on compact cameras, such as GoPro’s Hero5 Session and Snap Inc Specs, as each strives to make the video recording process simpler and more mobile.

GoPro‘s stock closed 6.3 percent at $ 10.39. Shares of Snap, which derives revenue primarily from ad sales in its social media application, fell 0.75% to $ 14.53.

The Google camera has a traditional shutter button. But users can also crop the camera into an object and have Clips automatically record “stable, clear photos” of user-defined familiar faces, the company said. Each shot lasts seven seconds, and the battery survives about three hours in smart capture mode, according to Google.

In a company blog post, Google Clips product manager Juston Payne wrote that “We hope Google Clips will help you capture more spontaneous moments in life without any bother.”

Shoot wireless downloads through an application for Google, Apple and Samsung smartphones. The video can be stored in an unlimited online storage cabinet provided by Google, and high resolution photos can be clipped from the clip.

At $ 249, it’s comparable to GoPro’s $ 299 Hero5 Session, which can be controlled by voice for hands-free use. Snap’s Spectacles, which are sunglasses with a video camera in one corner, records a video of 10 seconds after pressing a button on the frame. They cost $ 129.

Session and shows are often used outdoors while Google said that their devices “work best when used at home with family and close friends.” GoPro and Snap did not release intelligent capture capability.

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